Serious About Marketing Your Book?

SPEAKER: Lyn Cadence

Saturday, February 27
08:30 to noon
727 – 11 Ave., S.E., Calgary

Our speaker for February is Lyn Cadence, a public relations consultant, publicist and coach. Lyn has 25 years’ experience promoting book publishers, authors and other influencers. Check out her profile on LinkedIn to find out more.

Marketing a book can be a lot of work! To maximize your efforts, Lyn talks about creating an effective plan for marketing and promoting your book no matter where you are in the publishing cycle  –  business plan, marketing plan, social media strategy, publicity plan. Even before you hit the print button, know how you are getting those books into the hands of readers. Build your own personalized, streamlined strategy that draws on your strongest skill set and introduces some new tools for experimentation.

More about IPAC Meetings

As always, you will have a chance to meet and talk with other authors and self-publishers. Our members tell us over and over how much this has helped them along the writing and publishing journey.

We meet from 8:30 until noon on the last Saturday, September through November and January through May. The meeting fee is $20 for members and $25 for non-members (cash or cheques only), payable at the beginning of the meeting. A full breakfast is included in the fee (the meal cannot be deducted from meeting fees because our room rental is based on the number of attendees).

Location: Danish Canadian Club, 727 – 11th Avenue S.W. Lots of free parking in the club parking lot, on the west side of the building. Enter through the Club doors on the west side of the building and watch for directions, or check with Club staff.

Schedule

08:30: Breakfast buffet
09:00: Members and guests briefly introduce themselves
09:45: Lyn Cadence speaks
11:00: Break and networking
12:00: Adjourn

Registrations open soon, please check back with us!

Coming Soon

March 26, 2016

SPEAKER: Dave Reynolds

Understanding Indigo/Chapters/Coles

Have you wondered how books actually get on the shelves of these major retailers, and/or are offered  on their website?

Would you like to be the author at the front of the store greeting readers and signing copies of your book?

Join us for a morning with Dave Reynolds, Chapters/Indigo acquisitions manager, who will explain how the books you find in their stores, and on their website, get to be there.

Dave will also share his thoughts on why he sees as trends in the shift from printed books to electronic publication.

Dave always welcomes questions from the audience, so please feel free to bring them up after his presentation.

Dave Reynolds has been a regular presenter at IPAC meetings for many years, and has helped so many of our members introduce their books to his customer base.

Authors Speak: “How I published my book”

authors, publishers, ipac, independent publishers association of canadaSaturday, November 28
08:30 to noon
727 – 11 Ave., S.E., Calgary

Following on to the October presentation of Getting Your Book Ready for Self-Publication, our November meeting will feature a round-table discussion of authors’ actual experiences with editing and interior design, getting into print, their choices of conventional print vs print-on-demand, the results so far, and what they will do differently for their next book.

We particularly want to encourage authors to bring copies of their book(s) and answer questions about how they made it all happen.

Looking forward to (as usual!) a lively discussion with lost of sharing, learning and affection.

Click here to register at MeetUp

More about IPAC Meetings

As always, you will have a chance to meet and talk with other authors and self-publishers. Our members tell us over and over how much this has helped them along the writing and publishing journey.

We meet from 8:30 until noon on the last Saturday, September through November and January through May. The meeting fee is $20 for members and $25 for non-members (cash or cheques only), payable at the beginning of the meeting. A full breakfast is included in the fee (the meal cannot be deducted from meeting fees because our room rental is based on the number of attendees).

Location: Danish Canadian Club, 727 – 11th Avenue S.W. Lots of free parking in the club parking lot, on the west side of the building. Enter through the Club doors on the west side of the building and watch for directions, or check with Club staff.

Schedule

08:30: Breakfast buffet
09:00: Members and guests briefly introduce themselves
09:45: Authors Speak
10:30: Break and networking
11:00: Further presentations or networking time
12:00: Adjourn

Click here to register for the meeting at MeetUp

Getting Your Book Ready for Self-publication

Authors and publishers meet at IPAC
Photo by Josep

Saturday, October 31
08:30 to noon
727 – 11 Ave., S.E., Calgary

 You have many choices to make before you send your manuscript to the printer, to Amazon, or some other service.

There is no one right way to get ready. This presentation is not about how to make it perfect. But it is about you being fully aware of the choices that you are making along the way so that you can be confident that you are making the choices that are relevant to you, to your book, to your audience and to their reading habits.

The presenter, John Breeze, is a long–time IPAC member who has worked on more than 50 book publications over the past 15 years, as designer, editor, and on occasions book producer. He will be sharing his experiences of supporting authors in creating their books in a variety of formats, but with the emphasis on printed publications.

The presentation will be at least partially interactive. It’s not just about telling you what to do, it’s also taking the opportunity to invite participants to share their own experiences: the good, the bad, and the ugly. By the end of the morning you should be in a position to make your own decisions for your own publication with confidence and purpose.

Click here to register for the meeting

More about IPAC Meetings

As always, you will have a chance to meet and talk with other authors and self-publishers. Our members tell us over and over how much this has helped them along the writing and publishing journey.

We meet from 8:30 until noon on the last Saturday of each month. The meeting fee is $20 for members and $25 for non-members (cash or cheques only), payable at the beginning of the meeting. A full breakfast is included in the fee (the meal cannot be deducted from meeting fees because our room rental is based on the number of attendees).

Click here to register for the meeting.

Location: Danish Canadian Club, 727 – 11th Avenue S.W. Lots of free parking in the club parking lot, on the west side of the building. Enter through the Club doors on the west side of the building and watch for directions, or check with Club staff.

Schedule

08:30: Breakfast buffet
09:00: Members and guests briefly introduce themselves
09:45: Getting Your Book Ready for Self-publication
10:30: Break and networking
11:00: Further presentations or networking time
12:00: Adjourn

Click here to register for the meeting.

Promoting Your Book with Facebook

Please Note: this meeting was held on September 26, 2015

Of the literally thousands of places online to promote your book, why Facebook?

Targeting.

Because of all the information we volunteer and Facebook collects, it knows where we live, what interests us, and much more.

Facebook shares this information (in the aggregate only) with advertisers. This allows advertisers, like us, to spend our advertising dollars extremely efficiently.

At the September 26 meeting of the Independent Publishers Association of Canada (IPAC), we’ll explore how to use this knowledge to promote our books.

This will include live searches for authors attending the meeting and also include targeting of journalists and influential people in our genres.

Bob Abbott, long an advocate of online book sales and promotion, and a Past President of IPAC, will lead this interactive meeting.

Meeting Details

As always, you will have a chance to meet and talk with other authors and self-publishers. Our members tell us over and over how much this has helped them along the writing and publishing journey.

We meet from 8:30 until noon on the last Saturday of each month. The meeting fee is $20 for members and $25 for non-members (cash or cheques only), payable at the beginning of the meeting. A full breakfast is included in the fee (the meal cannot be deducted from meeting fees because our room rental is based on the number of attendees).

Reserve for this session at MeetUp (click on ‘MeetUp’).

Location: Danish Canadian Club, 727 – 11th Avenue S.W. Lots of free parking in the club parking lot, on the west side of the building. Enter through the Club doors on the west side of the building and watch for directions, or check with Club staff.

Schedule

08:30: Breakfast buffet
09:00: Members and guests briefly introduce themselves
09:45: Promoting Books with Facebook
10:30: Break and networking
11:00: Further presentations or networking time
12:00: Adjourn

Reserve for this session through MeetUp (click on ‘MeetUp’).

October’s Meeting

Veteran book designer and consultant John Breeze will answer your questions about the printing of your book. This will include issues such as:

  • Hardcover or paperback?
  • Traditional offset or print-on-demand?
  • Book sizes, optimal number of pages,
  • Which paper, which fonts?
  • And more…

That’s at 8:30 a.m. on Saturday, October 31 (costumes not necessary)

WorththeWait

We’re Back In September

IPAC takes a summer break, but meetings will resume in September. Here’s our schedule for the Autumn 2015 season, with topics to be announced in early September:

  • Saturday, September 26, 2015:
  • Saturday, October 31, 2015:
  • Saturday, November 28, 2015

All meetings held from 08:30 a.m. until noon, at the Danish Canadian Club.

Please visit our website again in September for details.

Image above: Written & copyrighted by: Neveen Wadie (QueenNeveen),

calgary_lrt_south_front_sm

“The Story of My Book”

Saturday, May 30, 2015

Four of our members, all of them published authors, will tell their own stories of what inspired them to write their book(s) and how they successfully delivered their book(s) into our world. Their publications span a wide range, from children’s books to the outdoors, to Retirement planning and the connections between Art and Mathematics.

This part of our meeting will be moderated by David Peyto, who will also be one of the storytellers. David is the author of a number of popular books about the many interesting walks within the Calgary City limits and has interesting family connections with, among others, Bill Peyto, after whom the famous lake is named.

The other 3 storytellers are:

Irene Naested, author of Art in the Classroom and Exploring the Math and Art Connection

Valerie Walker, author of 5 books about Headley the Hedgehog and at least 3 others.

Nell Smith, author of the recently published Retire to the Life you Love

Meeting Details

As always, you will have a chance to meet and talk with other authors and self-publishers. Our members tell us over and over how much this has helped them along the writing and publishing journey.
We meet from 8:30 until noon on the last Saturday of each month. The meeting fee is $20 for members and $25 for non-members (cash or cheques only), payable at the beginning of the meeting. A full breakfast is included in the fee (the meal cannot be deducted from meeting fees because our room rental is based on the number of attendees).

Reserve for this session at MeetUp.

Location: Danish Canadian Club, 727 – 11th Avenue S.W. Lots of free parking in the club parking lot, on the west side of the building. Enter through the Club doors on the west side of the building and watch for directions, or check with Club staff.

Schedule

  • 0830: Breakfast buffet
  • 0900: Members and guests briefly introduce themselves
  • 0945: Presentations by our authors/publishers
  • 10:30: Break and networking
  • 11:00: Further presentations or networking time
  • 12:00: Adjourn

Reserve for this session through MeetUp.

CarnesCover

The Soul Speaks: Music for Inspired Writers

Saturday, April 25, 2015

Sharon Carne & Lorraine Kneier

“Music is a transparent transition between my heart and the heart of the world. It is something elevating and exhilarating.”

CarnesCoverSharon and Lorraine will guide us through an Experience of how music can inspire our writing. They have promised to do their presentation in Rondo form, so we’re in for a really special treat!

Sharon Carne is the author of Listen from the Inside Out. We assume that we listen with our ears. The fact is we listen with our entire body. Few of us are aware of the impact sounds have on us, physically, mentally, emotionally and spiritually. And fewer still, know how to use sound beneficially. Sound and music can reduce symptoms of stress in minutes, strengthen your immune system, enhance your concentration and so much more.

Sharon is an author, speaker, musician, recording artist, sound healer and Reiki master. She has been a faculty member of The Conservatory at Mount Royal University in Calgary, Alberta since 1988. She’s the founder of Sound Wellness, whose programs are at the forefront of education in how sound and music can be easily applied to your everyday life – to reduce stress, support your health and more.

Lorraine Kneier’s book, Music: A Window to the Soul, presents a focused look at the life and works of great composers from the Middle Ages to the twentieth century.

She believes that music is a powerful and lifelong source of energy. It is not surprising that she has found the music of the masters – the slow movements, the heartbeat movements – to be wonderful vehicles for reaching the core of the human spirit. Through her writing and teaching, she hopes to convey the many ways in which music enhances our awareness of beauty and love.

How to Prepare for Printing Your Book

Getting your Manuscript into Print

Saturday, March 28, 2015

Robyn Birkhiem and Kevin Lanuke of Blitzprint bring us up to date with everything aspiring authors need to know about getting their books into print. They will show a range of examples of book projects past, recent and current.

Kevin is the President, Chief Executive Officer (CEO), and founder of Blitzprint Inc. His experience in business operations, administration and technology management, combined with his strong vision and enterprising attitude, brings a wealth of knowledge and expertise to the print and publishing industries.

Robyn is the Graphic Designer, and Customer Service Representative at Blitzprint Inc. After graduating from the Alberta College of Art and Design with a Bachelor of Visual Communications, Robyn uses her experience to guide authors through the design and printing process of their books.