Saturday, February 27
08:30 to noon
727 – 11 Ave., S.E., Calgary
Our speaker for February is Lyn Cadence, a public relations consultant, publicist and coach. Lyn has 25 years’ experience promoting book publishers, authors and other influencers. Check out her profile on LinkedIn to find out more.
Marketing a book can be a lot of work! To maximize your efforts, Lyn talks about creating an effective plan for marketing and promoting your book no matter where you are in the publishing cycle – business plan, marketing plan, social media strategy, publicity plan. Even before you hit the print button, know how you are getting those books into the hands of readers. Build your own personalized, streamlined strategy that draws on your strongest skill set and introduces some new tools for experimentation.
More about IPAC Meetings
As always, you will have a chance to meet and talk with other authors and self-publishers. Our members tell us over and over how much this has helped them along the writing and publishing journey.
We meet from 8:30 until noon on the last Saturday, September through November and January through May. The meeting fee is $20 for members and $25 for non-members (cash or cheques only), payable at the beginning of the meeting. A full breakfast is included in the fee (the meal cannot be deducted from meeting fees because our room rental is based on the number of attendees).
Location: Danish Canadian Club, 727 – 11th Avenue S.W. Lots of free parking in the club parking lot, on the west side of the building. Enter through the Club doors on the west side of the building and watch for directions, or check with Club staff.
08:30: Breakfast buffet
09:00: Members and guests briefly introduce themselves
09:45: Lyn Cadence speaks
11:00: Break and networking
Registrations open soon, please check back with us!
March 26, 2016
SPEAKER: Dave Reynolds
Have you wondered how books actually get on the shelves of these major retailers, and/or are offered on their website?
Would you like to be the author at the front of the store greeting readers and signing copies of your book?
Join us for a morning with Dave Reynolds, Chapters/Indigo acquisitions manager, who will explain how the books you find in their stores, and on their website, get to be there.
Dave will also share his thoughts on why he sees as trends in the shift from printed books to electronic publication.
Dave always welcomes questions from the audience, so please feel free to bring them up after his presentation.
Dave Reynolds has been a regular presenter at IPAC meetings for many years, and has helped so many of our members introduce their books to his customer base.